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Jeep® | Life Electrified | 80 Years

The evolution of the Jeep brand accelerated in this 80th anniversary year with the arrival of 4xe, the Jeep brand’s exclusive and proprietary utilization of electrification applications to develop and produce the most capable, fun and advanced 4×4 vehicles in the world, including the all-new Jeep Grand Cherokee, which will be introduced at the 2021 New York International Auto Show.

During the last decade, the Jeep brand has expanded its global product offering with new nameplates such as the compact Jeep Renegade and the all-new Jeep Gladiator, the most capable Jeep truck ever.  The brand also expanded its production footprint, allowing customers in markets such as Europe, Brazil, India and China to enjoy locally-assembled Jeep brand vehicles

EMBARGO | FRIDAY JULY 16 2.05AM, Auburn Hills, Mich. – On July 15, 1941, the former Willys-Overland Co. signed a contract with the U.S. War Department to begin production of the first military Jeep vehicle.  Eighty years later, the Jeep brand thrives around the world with a product line-up that continues to expand into new segments, a devoted community of global customers and the utilization of 4xe electric vehicle technology as the natural evolution of 80 years of capability leadership

“We’re celebrating our 80th anniversary by continuing to move upward and forward” said Christian Meunier, Jeep Brand Chief Executive Officer. “We’re expanding our portfolio into new segments, with the 3-row Jeep Grand Cherokee L, while setting a strong foothold in the premium SUV market, with our all-new Wagoneer and Grand Wagoneer. Next in our exciting global product pipeline is the introduction of the all-new Jeep Grand Cherokee, which will be equipped, for the first time, with plug-in-hybrid 4xe technology. We are fully committed towards a vision of zero emission future, and by 2025 we will be offering a zero-emission fully electric Jeep 4xe in every SUV segment”

To celebrate its anniversary and to honor this zero emission vision, the Jeep brand posted today on the Jeep brand YouTube channel the 80th Anniversary version of the Jeep Life Electrified video, which debuted during the 2021 Stellantis’ EV day. The video showcases the unique nature of the electrification of the Jeep brand through a couple’s love story. The piece intertwines Jeep brand vehicles, future technology and the Jeep global community, to establish a promise for a brighter future ahead.  The piece features Bastille’s new song, “Give Me The Future,” out today.

 “We are committed to make Jeep the greenest and most exciting SUV brand. The electrification of the Jeep lineup will allow commuters to travel solely on electric power, delivering an efficient and fun on-road experience and offering an ability to enjoy even more off-road capability in nearly complete silence,” said Meunier.

 This zero emission vision is another significant milestone in the 80- year history of a brand that continues to be defined by a sense of community, open-air-freedom, pioneering spirit and groundbreaking 4X4 innovations.  

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